© Copyright 2025 DS Acquisition, LLC. All Rights Reserved.
Doug Switzer
Owner, President
Doug is the literal driving force behind Vision Direct, the premier provider of data-driven marketing solutions. With an entrepreneurial spirit dating back to his early years, Doug’s passion for business led him to start Vision Direct after a series of successful ventures in the fulfillment and direct mail industries.
Doug’s journey began with humble roots, including a paper route and restoring cars (he remains a racing enthusiast and accomplished competitor to this day). After gaining experience managing operations for a large direct mail company, he saw an opportunity to create something of his own. Through strategic partnerships and with a relentless energy and determination, Doug built Vision Direct from the ground up – constructing the company’s facility and assembling a team that shares his commitment to excellence.
Under Doug’s leadership, Vision Direct has navigated challenges like the uncertainty of the COVID-19 pandemic, scaling the company while staying true to its core values of integrity, ingenuity and a commitment to delivering on promises. He credits much of the company’s success to his dedicated team, whom he considers family, and their ability to pull together to meet seemingly impossible goals.
Doug’s style is characterized by trust and autonomy, empowering his team to take ownership of their roles while maintaining open communication and a nimble, problem-solving approach. His vision for Vision Direct is clear: to continue growing while staying ahead of industry trends and delivering innovative, data-driven solutions for their clients.
Outside of work, and when he’s not on the track, Doug enjoys woodworking, stonework and spending time outdoors, often hiking or fly fishing. His hands-on approach extends to his hobbies, where he enjoys creating lasting, tangible projects — just as he’s created a lasting legacy with Vision Direct.
Doug Switzer
Owner, President
Doug is the literal driving force behind Vision Direct, the premier provider of data-driven marketing solutions. With an entrepreneurial spirit dating back to his early years, Doug’s passion for business led him to start Vision Direct after a series of successful ventures in the fulfillment and direct mail industries.
Doug’s journey began with humble roots, including a paper route and restoring cars (he remains a racing enthusiast and accomplished competitor to this day). After gaining experience managing operations for a large direct mail company, he saw an opportunity to create something of his own. Through strategic partnerships and with a relentless energy and determination, Doug built Vision Direct from the ground up – constructing the company’s facility and assembling a team that shares his commitment to excellence.
Under Doug’s leadership, Vision Direct has navigated challenges like the uncertainty of the COVID-19 pandemic, scaling the company while staying true to its core values of integrity, ingenuity and a commitment to delivering on promises. He credits much of the company’s success to his dedicated team, whom he considers family, and their ability to pull together to meet seemingly impossible goals.
Doug’s style is characterized by trust and autonomy, empowering his team to take ownership of their roles while maintaining open communication and a nimble, problem-solving approach. His vision for Vision Direct is clear: to continue growing while staying ahead of industry trends and delivering innovative, data-driven solutions for their clients.
Outside of work, and when he’s not on the track, Doug enjoys woodworking, stonework and spending time outdoors, often hiking or fly fishing. His hands-on approach extends to his hobbies, where he enjoys creating lasting, tangible projects — just as he’s created a lasting legacy with Vision Direct.
Jack Switzer
Vice President
Whether in the shop or on the track, Jack’s relentless pursuit of innovation shines through in every one of his achievements, professional as well as personal. As Vice President of Vision Direct, he is the company’s resident technological mastermind, driving the development of cutting-edge, data-driven marketing solutions with the same intensity and skill on display when he’s under the hood or behind the wheel of a BMW M3 or Porsche 914K.
Jack’s journey began on the production floor, where he quickly evolved from operator to pioneer, not only running the machines but reimagining and enhancing them in ways that transformed workflows and delivered unprecedented value for clients. Today, he not only remains at the helm of innovation but also actively mentors the next generation of Vision Direct problem-solvers.
While joining the family business wasn’t in his original plan, Jack’s passion for equipment, emerging technologies and the mechanics of “how things work” drew him in. When his father and company founder, Doug Switzer, seized on an opportunity to scale Vision Direct, Jack heard his calling. With sleeves rolled up, he immersed himself in the company’s mission, ready to take it to the next level…and the next…and the next.
Jack’s commitment to innovation is mirrored by his team. Recalling the launch of plow folding, he describes how they acquired modular equipment with no manual, requiring creativity and imagination to unlock its potential. Jack led by example, learning hands-on, inspiring his team to do the same and, together, they built systems that continue to push the boundaries of what’s possible.
When asked why Vision Direct stands out as the top choice for businesses seeking data-driven marketing solutions, Jack’s answer is refreshingly straightforward: “We’re nimble as hell. Give us a challenge, and we’ll give you options like nothing anyone’s seen before – each one designed to get the job done.”
Fearlessness. Confidence. A willingness to think outside the box.
These are the principles that guide Doug, Jack and the entire team at Vision Direct.
Jack Switzer
Vice President
Whether in the shop or on the track, Jack’s relentless pursuit of innovation shines through in every one of his achievements, professional as well as personal. As Vice President of Vision Direct, he is the company’s resident technological mastermind, driving the development of cutting-edge, data-driven marketing solutions with the same intensity and skill on display when he’s under the hood or behind the wheel of a BMW M3 or Porsche 914K.
Jack’s journey began on the production floor, where he quickly evolved from operator to pioneer, not only running the machines but reimagining and enhancing them in ways that transformed workflows and delivered unprecedented value for clients. Today, he not only remains at the helm of innovation but also actively mentors the next generation of Vision Direct problem-solvers.
While joining the family business wasn’t in his original plan, Jack’s passion for equipment, emerging technologies and the mechanics of “how things work” drew him in. When his father and company founder, Doug Switzer, seized on an opportunity to scale Vision Direct, Jack heard his calling. With sleeves rolled up, he immersed himself in the company’s mission, ready to take it to the next level…and the next…and the next.
Jack’s commitment to innovation is mirrored by his team. Recalling the launch of plow folding, he describes how they acquired modular equipment with no manual, requiring creativity and imagination to unlock its potential. Jack led by example, learning hands-on, inspiring his team to do the same and, together, they built systems that continue to push the boundaries of what’s possible.
When asked why Vision Direct stands out as the top choice for businesses seeking data-driven marketing solutions, Jack’s answer is refreshingly straightforward: “We’re nimble as hell. Give us a challenge, and we’ll give you options like nothing anyone’s seen before – each one designed to get the job done.”
Fearlessness. Confidence. A willingness to think outside the box.
These are the principles that guide Doug, Jack and the entire team at Vision Direct.